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  • SEO公司你应该知道的问题


    1. Have you done work before for a business like mine? 你以前有过和我事务相似的客户吗?

     

    Perhaps no other question goes to the heart of the matter like this. If you own a self-storage business and want an SEO agency to help you obtain more customers, the ideal shop would have a proven history of securing them for other like companies. The same applies when hiring an SEO agency to target a certain language or geography.

     

    没有其他问题要比这个问题更重要了。假如你有个自助式仓储的事务,想要寻觅一个可以协助你获取更多顾客的SEO安排。那么一个有做过相似事务的公司公司将是不贰之选。定位某种言语或地理位置时,雇用一个有过相关经验的SEO公司也是同理。

     

    Yet, just because an agency has worked with a company like yours doesn’t necessarily mean it will do a better job than another outfit that hasn't. But this is definitely a factor to weigh heavily.

     

    当然,一家曾与相似事务的客户合作过的SEO安排不必定意味着它可以做得比其他没有相似经验的公司好。但这肯定是一个重要的因素。

     

    2. Can you show me case studies? 你能给我看一下事例研究吗?

     

    Whether the agency you're considering has worked before with a company of your type, case studies of its work will enable you to see the results delivered to other clients. In theory, this means the company can also come through for you. Talking with an agency representative about the case studies will also help you understand how the organization works.

     

    不管这家安排是否有过相似客户,事例研究可以让你看到它曾经为其他客户做出的作业效果。理论上,这意味着它也可以为你做到这些。与安排的代表谈论这些事例也会协助你了解安排的运作方法。

     

    3. Can you provide references? 你能供给客户名单作参阅吗?

     

    No agency will intentionally give out as references the names of clients unhappy with its work. But if an agency can’t even provide three positive references, what does that say?

     

    没有任何一家安排会主动给出对自己作业不满意的客户名单。但假如一家安排连三个正面客户的参阅都无法供给,这又说明了呢?

     

    4. What metric do you focus on the most? 你最重视的衡量规范是什么呢?

     

    Surprise! The right answer is not rankings — or traffic or links. The kind of SEO agency you want to work with won’t ignore rankings or traffic as metrics in measuring a campaign's success but will primarily focus on customer leads, sales or conversions of prospects into clients.

     

    很惊喜吧?正确答案并不是排名—或者流量,链接。你想要合作的那种SEO安排自然是不会忽视将排名和流量,但它们会优先注重于潜在客户,出售力和转化潜在客户为真实的客户。

     

    5. How long until I start seeing results?我多久才能看到结果?

     

    A representative of a good agency will underpromise and overdeliver. While every situation is different, this generally means the company will promise early positive results within four to six months and more substantial results within six to 12 months.

     

    一个优秀安排的代表会做出一个较低的许诺,但最终递送一个超额的效果。虽然情况不一,但这通常意味着这家安排会许诺4至6个月有正面的结果,以及6到12个月时会有更多的实质性效果。

     

    It’s not unreasonable for an SEO consultant to say you will start seeing things moving in the right direction within two to three months, but he or she should make it clear such results will likely not be the kind that affect the primary metrics cited above.

     

    假如一个SEO顾问告知你在两到三个月间,你就能看到作业在向理想的方向发展,这也是合情合理的。但他/她应明确指出这些不是那种可以影响上述主要衡量指标的结果。

     

    SEO is a long-term tactic, and if it is sold to you as a short-term solution to get sales, then move along to an agency where you'll be told the frank truth, even if it isn’t what you'd like to hear.

     

    SEO公司是一个长期策略。假如安排许诺你一个短期的计划便能添加出售,那么请另寻他贤。即便忠言逆耳,但也请找一个会坦率地告知你真实情况的安排,这才是对你公司最好的计划。

     

    6. What is your link-building philosophy? 你的链接建造战略是什么?

     

    The right answer emphasizes quality over quantity. Any SEO agency promising a certain number of links a month deserves skepticism if not outright rejection. The best links come naturally, from high-quality sources like news or industry websites.

     

    正确答案应强调质量多于数量。任何一个许诺一个月就能得到必定数量链接的SEO安排是值得置疑的,乃至可以直接回绝。最好的链接是顺从其美而来的,一些优质来源比如新闻或职业网站。

     

    Therefore link building is more like traditional public relations. Any SEO firm worth hiring for link-building services should be able to provide samples of high-quality links built for other clients and explain the process of how they were procured. If there's an explicit mention of buying links or anything that suggests the agency pays for links, run away.

     

    链接建造更像是传统的公共关系。任何一个值得雇用的SEO公司,都应该可以供给一些高质量链接的客户事例样本,并解说作业的流程。假如安排直截了当地说到关于购买链接或者代理购买的主张,赶忙逃跑。

     

    Related: 5 Ways Google Is Changing SEO

     

    7. How has SEO changed over the past few years? 这几年SEO有什么改动?

     

    It can be tricky to parse the answer to this. It’s just as correct to say that SEO practices haven't changed at all as it is to remark they have been completely transformed. People at a firm that has always engaged in SEO through creating high-quality content and building high-quality links might feel that not much has changed.

     

    解析这个问题可能有点棘手。正确的说法是,SEO的实践活动底子没有改动,因为他们现已完全转变了。那些一直投身于发明优质内容和链接建造的SEO人员也许觉得没有什么改动。

     

    On the other hand, Google has rolled out major changes to its search engine that make high-quality content and links more valuable than before, while penalizing low-quality content and links. In addition, more searches are being performed on mobile devices.

     

    另一方面,谷歌现已对其查找引擎做出了重大改动,在惩治低质量内容和链接的同时,使优质内容和链接愈加有价值。此外,移动设备上的查找量在增加。

     

    And today more searches use “natural language,” or complete sentences, rather than just a keyword or two. This has changed keyword strategy to a focus on more on long-tail results rather than just those “golden keywords” that many clients think will bring them the most traffic.

     

    现在,更多的查找使用“自然言语”或者完好的句子,而不仅仅是一两个关键字。关键字策略现已转为侧重于长尾结果的输入,而不仅仅是那些许多客户以为会带来流量的“黄金关键词”。

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